Raising the Bar
Follow the success story of Kwong Ngee Engineering in its
use of Smart Track to effectively improve its service to clients.
Overview Of Kwong Ngee Engineering's Operation
Kwong Ngee Engineering is a Singapore based company which
specializes in providing one-stop maintenance services to gas
stations. Key clients are oil companies in Singapore including
BP, Caltex, ExxonMobil, Shell and SPC.
As the market leader, Kwong Ngee continues to raise its service
level by delivering high quality service with faster response time.
The business requirement is to improve speed and efficiency of
business operation, enabling the field workforce to respond to
technical failures at gas stations quickly and avoiding service downtime.
The Challenges - Effective workforce deployment
with respect to speed and cost
Service downtime at a gas station equates to revenue loss, and
the potential revenue impact can be significant if it is located
at a high customer traffic zone.
As a full service partner for these oil companies, Kwong Ngee
understands the stringent requirements and is committed to delivering
excellent customer service. It continues to scale its current operation
to meet rising demands, while keeping the cost low. Upon receiving calls
reporting service failure, the office coordinator at Kwong Ngee will
contact technicians located within the zone, and assign the service
order to the nearest technicians.
Prior to Smart Track, the entire process was highly manual and
highly paper-based, with several operational challenges.
- Lack of location visibility
Even when manpower is allocated based on zone, the job coordinator
in the office does not know the current location of the service technicians.
- Prone to error and dispute
Ad-hoc job assignment based on urgent request is prone to error
especially when relying on voice communication to provide address
information and job details to technicians.
- Highly administrative and time-consuming
The process of querying the whereabouts of technicians and
communicating the relevant information via voice is time-consuming.
In light of all these challenges, the management concluded that an
effective solution to reduce the time spent in work coordination
was needed.
The Solution - Wireless Tracking for Effective
Field Workforce Deployment
Kwong Ngee engaged ST Mobile Data to address these challenges and
adopted the Smart Track wireless service.
Smart Track is a web-based vehicle tracking service that utilizes
the special walkie-talkie phone with GPS capability. It enables the
company to efficiently assign service orders based on technician
availability and proximity to work sites.
A subscription-based service, Smart Track is an affordable tracking
solution that lets users enjoy dual benefits through tracking and
voice communication.
Key features include:
- Vehicle Tracking
Real-time and historical playback of routes travelled.
- Messaging
Send job details to field workers and receive confirmation.
- Report & Analysis
Generate historical travel reports for further analysis.
At Kwong Ngee, office coordinators can log on to Smart Track and
issue job orders based on the proximity of technicians to the work
site as well as availability. Time that used to be wasted on managing
technician availability and locations has been saved as a result of
Smart Track.
In the field, technicians can respond to site requirements more
promptly and efficiently. With less interference from phone calls
on location query, technicians are now better able to focus on serving
customer needs.
The Results and Benefits - Improved Speed And Efficiency
- Better customer service
The up-to-the minute visibility of the workforce speeds up
deployment of technicians and ultimately reduces gas station
service downtime.
- Better productivity
Using text-based messaging function in the Smart Track system,
job coordinators can accurately communicate job details and
get faster response.
- Improved accountability and management analysis
Useful information (including technician location, workforce
schedule and message records) is being captured and stored, and
various reports can be generated for management review and analysis.
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